In these days of search engine optimization and the wholesale transition to the Internet that many companies are undergoing, Alexa traffic rank is one of the most important metrics for measuring site-performance - especially as compared to other websites in your specific niche. When combined with Google's own Page rank system, the two of them form the best metrics for determining how well you stack up against other websites.
Google Page Rank Measure Vs. Alexa Ranking Measurements
Google Page rank measures how dynamic and fresh the content you post on your website is. This means you can't post shoddy content frequently and expect to get a good Page rank; the search algorithm is much too complex to trick into raising you site profile with such outdated techniques. The content has to be visited by quality traffic (don't buy any Chinese backlink packages from eBay or Fiverr, where people promise to send you 10,000 visitors for a fee) for a while before the update appears and your Page rank shoots up to a number between zero and ten.
Alexa rank depends on similar factors. It is geared more towards the popularity your site enjoys, over the exact content of the site - but it's easy to see how the two can be intimately related. You can have a site with very few words that offers a unique timer, allowing people to track their fitness progress every day. The Page rank could be low, but the Alexa can be very low (this is good, for Alexa) because it is getting loads and loads of traffic.
Furthermore, there exist Advertiser networks that pay you better depending on your Alexa value. If you have a rank under 100,000; consider yourself very lucky, very good, or a combination of both! You should notice very positive results if you've monetized your blog with an Alexa rank this low - if you can get it under 10,000, it's likely that you can quit your day job.
A Handful of Alexa Rank Improvement Methods
1: Claim your website! This is so important that it has to be the very first thing you do. All the visits you expect on your blog won't count as much towards lowering your Alexa rank if you don't have claim your site, because it's the way Alexa calculates site-interaction.
2: Head over to the Alexa website and install the toolbar. The instructions for placing it in your site's header section are detailed; you can't miss it. Now, when other site owners visit you and they also have the toolbar, their visits will be recorded and calculated to help decrease your Alexa. Note that this is a separate action from merely "claiming" your site.
3: Build hyperlinks using both your primary keywords and generic link text. Because this is great for SEO, it's also great for Alexa rank improvement; the traffic you receive will raise your profile in the SERPs (Search Engine Results Pages) and a percentage of it will have the Alexa toolbar. Do searches for "Comment Luv" blogs with high PR and low Alexa; offer content or leave insightful comments.
4: Share snippets of your content on your social media and satellite sites (some call the latter linkwheels). Nobody knows exactly how much they figure into Search; but all agree that they matter.
5: Use Forums for backlinks. The ones with many members and good Page rank in Google are best; more often than not, you're allowed to leave your signature. This signature, of course, should have a link to your website for maximum Alexa and Page rank effect.
Without a great Alexa rank, your blog isn't going anywhere. Provide great content that targets a specific demographic, then set about performing the small tasks that lead to Alexa rank improvement and also raise your Page rank. For a more comprehensive set of time-tested techniques, visit here:
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